Ai Candy Sweets allowed us to develop a minimal, yet chic, brand design for a bakery. Since there is no specific target market of who indulges in these delicious treats, we developed a brand identity that could catch the eye of almost anyone of any age, but still be subtle and unforgettable.
The typical Ai Candy Sweets customer is someone who believes having a balanced diet, includes a cupcake... or two :)
Visually, we wanted consumers to be able to distinguish Ai Candy Sweets from its competitors through its unexpected color choice and minimal design. We designed a one of a kind logo, business cards and custom packaging for to-go bags.