Our challenge was to successfully introduce a vintage style jewelry line with a modern design, that is created for the girl with an edgy and mysterious demeanor.
The typical ANTIK customer is a modern day jewelry collector. The visual direction for this brand helped to distinguish Antik from its competitors through its unexpected, edgy, yet classic identity. We designed custom packaging that includes a monogrammed shopping bag, drawstring jewelry pouch, and a jewelry packaging box. We also created a look book that fully embodies the company’s unique aesthetic, which the branding closely follows.